Uncomplicating the complicated, intertwining the uncomplicated.
Introducing Cloft – an online media that embraces and immerses with blockchain technology; without losing critical elements. We are not the future; we are simply intertwining what still is and what will be into a unique marriage that will yield fireworks.

CLOFT VISION
To redefine the lifestyle media business where all stakeholders involved get a piece of the pie.
Cloft is amongst the world’s first lifestyle media group that empowers readers, contributors and associated stakeholders through the Web 3.0 and metaverse.
We utlise blockchain technology to skew it to our advantage:
- Understand readers behaviour
- Acquire readers at more efficient rates
- Channels dollars back to the ecosystem through RAE and CAE systems
OUR PURPOSE
Our Unique Brand Proposition
Cloft is produced by passionate team of visionary individuals with the desire to create a unique lifestyle experience in the new digital age.
Flattening the playing field
• Opportunities to aspiring contributors who are struggling or just starting up
• Providing a platform to hone every creator’s skills
• Contributing back to society by providing opportunities and a voice for those that needs it
Encouraging Creativity
• Exposure for budding creators without fear of being judged
• Brewing a culture of embracing learning
Eco-system of Growth & Sustainability
• Rewarding contributors for a good creator economy
• Contributors get to learn and develop holistically
• Viewers will improve themselves through growing
quality of Cloft content
BEHIND THE SCENES
Meet the Cloft Team
Cloft is produced by passionate team of visionary individuals with the desire to create a unique lifestyle experience in the new digital age.

Jonathan Chen
Chief Executive Officer

Clement On
Chief Operation Officer

Ee Ling Tan
Chief Investment Officer

Clyde Tan
Editorial Strategist

Davey Keuvelaar
Head of Community Marketing

Betim
Community Leader

Pei-Huan Chuang
Strategic Advisor

Yuen Wong
Consultant

Interested in joining the team? Contact us today via support@cloft.com.
Contact Us
For affiliate,investors, press & general enquiry
Singapore
Cloft Headquarters
Chief Executive Officer: Jonathan Chen, jonathan@cloft.com
Editorial Strategist: Shaun. M, shaun@cloft.com
General Enquiries: support@cloft.com